Royale
488 new-business enquiries at an average cost of £47.
488
new-business enquiries
£47
average cost per enquiry
7,600
visits to dedicated landing pages
Royale is a nationwide provider of commercial refrigeration and air conditioning solutions. Located in the Thames Valley, the company has been a leader in the UK’s HVAC industry for over thirty years.
The Strategy
Royale chose Showcase to build a cost-effective awareness and lead generation campaign to drive new-business sales enquiries. The foundation of the campaign was built around content and digital channels aimed at building relationships with decision makers.
The Creative
Our first task was to research the market and understand how users searched for commercial HVAC services online. We created thirty dedicated landing pages for each of Royale’s services in the key locations they serve.
The Win
With the dedicated campaign landing pages in place, a Google search ads campaign was launched alongside a remarketing content campaign targeting site visitors who did not convert on their first visit. The campaigns generated 7,600 clicks and 488 new enquires for the client at a cost of £47 per enquiry.
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