QinetiQ
527 qualified leads and a 30% improvement in conversion rate.
527
qualified leads
1.4
m
content views
120
k
extra site visits
Headquartered at Farnborough in Hampshire, QinetiQ is a leader in security technology company that works with consumer names like Volkswagen, BT, HMRC and Vodafone. Showcase worked with Boldon James, a QinetiQ subsidiary.
The Strategy
QinetiQ chose Showcase to build a new website and deliver a multi-channel content marketing strategy for driving awareness and leads. Toi kick things off, we hosted a messaging workshop that would set the foundations for a new global corporate website and, subsequently, a complete overhaul of the client’s content and general marketing strategy.
The Creative
Insight from a messaging workshop provided a valuable foundation for re-shaping the client's proposition, enabling us to design, build and write a new 300-page corporate website. The site featured intelligent tracking systems to monitor user behaviour, with smart integrations into Pardot, Salesforce, Google Tag Manager, and a proactive chat and online triage tool. Landing pages and content were also created to drive leads and sales enquiries.
The Win
In twelve months the campaign generated a 30% uplift in conversion rate, 527 new-business leads, 120k extra site visits and 1.4m views of content. The overall strategy provided the client with a scalable campaign foundation for growth.
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