Fissara Software
Content marketing framework for a leading UK software company.
14
m
campaign views
19k
site visits
14k
print campaign views
Fissara's mobile and desktop apps enable telecoms, utilities, and transport companies to manage their mobile workforce and vehicles more efficiently. The Fissara mobile app includes intuitive features like real-time job scheduling and predictive maintenance.
The Strategy
Showcase was picked to create and deliver a complete content marketing and lead generation framework, building on the foundations already put in place by Fissara to create relationships with companies in the telecoms, utilities and transport sectors.
The Creative
A full mix of channels and content types were used to amplify Fissara’s presence both on and offline. Search ads, print advertising, banner ads, LinkedIn ads, and HubSpot were used in tandem to generate awareness and nurture prospects. Showcase created landing pages, whitepapers, product visuals, sales material, and various pieces of thought-leadership content to drive the campaign.
The Win
To date, the campaign has generated 14m viewable impressions and 19,000 visits to the website from online channels. Print campaigns have generated a further estimated 14,000 views. Inbound enquiries and demo requests have increased as a result.
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