Dods Group
279 qualified leads and new-business pipeline opportunities worth £2m.
279
qualified leads
£2
m
new-business pipeline
48
product trials
Dods is widely regarded as the most respected provider of political intelligence and data, serving public affairs professionals at over 950 global brands from their HQ at The Shard in London.
The Strategy
Showcase was chosen to create, deliver and manage a B2B content marketing framework to generate new qualified leads and product trials requests, and to amplify Dods Group’s online presence.
The Creative
To help the client smash their growth goals, we created and delivered a content marketing calendar over several months using LinkedIn sponsored content, Google search ads, online banner ads and email marketing. The campaign achieved 1.5m ad impressions, generating 9,000 visits to the dedicated campaign landing pages we created.
The Win
The campaign generated 279 marketing-ready leads and 48 requests for a trial of the Dods digital platform. This resulted in total business pipeline opportunities worth £2,023,000.
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