Boots
Promoting corporate flu vaccination services to 11,000 decision-makers on LinkedIn.
11
k
decision-makers reached
1.8
%
CTR on published content
4
month campaign duration
Boots is the UK’s largest pharmacy-led health and beauty chain, with 2,500 stores providing thousands of products from vitamins and minerals to corporate flu vaccinations.
The Strategy
Boots chose Showcase to deliver an awareness campaign to promote its corporate flu vaccination service. Our goal was to generate appointments with corporate customers whose staff wanted a flu vaccination at their local Boots store.
The Creative
To achieve this, we created a series of highly targeted, vertical-focused campaign messages promoting the key benefits of the service on a sector-by-sector basis.
The Win
Using a combination of paid ads and organic posts in the LinkedIn news feed, the campaign reached 11,000 decision-makers over a 4-month period. Published content generated a 1.8% click-through rate from qualified prospects, providing a welcome boost to Boots’ inbound enquiries.
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