NCR Corp
Targeted content drives 140 qualified sales appointments.
140
qualified sales appointments
2
m
campaign views
10k
visits to dedicated microsite
NCR is a leading global provider of electronic point-of-sale (ePOS) technology to the retail and hospitality sectors. Their clients include famous brands such as the UK Post Office, YO! Sushi, Burger King and Little Chef.
The Strategy
NCR commissioned Showcase to create and deliver a digital content campaign aimed at driving sales and boosting awareness of NCR’s ePOS product portfolio. We delivered a multi-channel content campaign encompassing YouTube ads, Google search ads, banner ads and LinkedIn sponsored content.
The Creative
A series of eBooks and whitepapers covering the latest industry trends was promoted to decision makers through strategically chosen digital channels. Different messages and visual themes were used to test response rates, with the best performing assets forming the foundation for campaign success. The campaign was supported by a dedicated campaign microsite and series of lead generation landing pages built by Showcase.
The Win
The campaign achieved 2m views, 10,000 site visits and 140 new sales appointments with qualified decision makers.
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