Fujitsu
Using content marketing & ABM to support a multimillion-pound IT bid.
233
decision makers reached
10
%
campaign open rate
52
decision makers engaged
Fujitsu is a global technology leader and provider of IT services, supporting thousands of UK businesses and public sector organisations with IT transformation and technological change.
The Strategy
Fujitsu commissioned Showcase to build and deliver an 8-month content and account-based marketing campaign aimed and forging new relationships and driving awareness of the Fujitsu brand. The campaign was targeted towards company directors and senior decision makers.
The Creative
Working with our video content agency partner, we delivered personalised one-to-one communications using video, email, and dedicated landing pages. A custom CRM system was used to keep track of prospect engagement based on individual interactions and interest in campaign content.
The Win
The results were undeniably positive: 233 high-value decision makers viewed the content we produced and 52 of them – all at senior decision-maker level – engaged with at least one communication. Email content achieved a 10% click-through rate and the landing pages received thousands of visits throughout the campaign.
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